The Porsche 928 is a luxury grand tourer produced by Porsche AG of Germany from 1978 to 1995. It was originally
would replace the company icon 911. The 928 combined the power, boldness and handling of a sports car with
the sophistication, comfort and equipment of a luxury limousine. The 928 became the ultimate production car,
which was sold by Porsche. Porsche management believed that such a flagship would be more attractive than the compact 911.
The 928 has the distinction of being the company's first V8-powered production model and its only coupe to power it
front mounted V8 engine. By the late 1960s, Porsche had firmly established itself as a manufacturer
high-performance sports cars. After the oil crisis of the 1970s, executives,
including owner Ferdinand Porsche, began thinking about adding a more economical luxury traveller
car in the offer. General manager Ernst Fuhrmann pressured Ferdinand to approve the development of the new
model out of concern that the current flagship model at the time, the 911, was reaching the limits of its potential. Fuhrmann believed that
the company's future is based on grand touring cars with conventional engines instead of unconventional ones
sports cars. 911 sales drop in mid
of the 1970s clearly confirmed that the model was nearing the end of its economic life
cycle. Fuhrmann conceived the new top model grand tourer as the best possible combination of a sports coupe
and luxury limousines. This would set it apart from the 911 with its relatively spartan interior and really
performance of a sports car. The goals were that the car should compete equally with the Mercedes-Benz offerings
and BMW, while at the same time being successful in the US, at Porsche
the main market at that time.